Chennai Coastal Cleanup, June 8th - 4th week update - 5500 and counting...

Wednesday, June 4, 2014
Volunteer response to our campaign remains strong in the 4th week crossing the 5500 mark including 700 individuals and 4800 volunteers from 80 Corporates, NGOs, colleges and schools. 
Recycle and Reduce

Theme of this years Coastal Cleanup is "Recycle and Reduce". 

Chennai has the highest per capita waste generation in the country - a staggering quarter ton per year! Each day our city produces 6000+ metric tonnes of garbage. During last years cleanup we collected 40 tons of garbage from the city beaches. Garbage dumps are overflowing. The impact is huge both on the economy and environment - the cost of collection and transportation of this garbage is huge. The environmental impact around the garbage dumps on the city outskirts is enormous. Burning garbage leads to air pollution and cancer.

Easy solutions to reduce our garbage footprint include source segregation and composting. Around 90% of domestic garbage can be reused. When you go to the grocery store, try to remember to bring reusable bags - say no to polythene bags. All participants of this years Coastal Cleanup will be given a cloth bag which can help each of us save our planet from 1000 plastic bags. This year we are partnering with Earth Recycler to recycle 85% of the garbage collected from the beaches. Volunteers will do first level segregation into 3 categories: glass, plastics and others. Second and third level segregation into 130+ recyclable categories will be done by Earth Recycler significantly reducing the amount of garbage that moves to the garbage dump.

The evening before the cleanup - June 7th - we will be organizing an awareness exhibit at Eliot beach to educate and sensitize the public on the non-use of plastics, source segregation and recycling. Various individuals, NGOs and companies active on these areas will set up a stall to create awareness and showcase products and methods to reduce our garbage.

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Beyond Beaches, Beyond Chennai

This year our Cleanup will be extended to 4 lakes around Chennai - Madambakkam, Thalambur, Narayanapuram and Keezhkattalai lakes in collaboration with EFI -Environmental Foundation of India - a green NGO which actively pursues restoration of lakes which are vital water sources for the city and which are increasingly getting encroached due to the ever expanding real estate on the city limits. During the 1st week of June EFI will be performing a street play at various colleges and IT parks to create awareness on the deterioration of our environment. 

To take the awareness to the next level this years cleanup is expanding beyond Chennai to 7 other cities in South - Bangalore, Coimbatore, Pondicherry, Trichy, Tirunelvelli, Kanyakumari, Tuticorin through regional NGOs in coordination with the CTC's own green team - Ainthinai and LGOO


Focus in all locations are beaches, lakes and rivers near the city. The South India wide cleanup has been named operation India Clean Sweep and will expand to include more cities next year. Statistics on total volunteers and garbage collected across South will be published on June 8th to sensitize the public.

The tip of the iceberg

Just like last year the Chennai Dive Club and Temple Adventures from Pondicherry will be diving of the coast of Eliot Beach as part of the Chennai Coastal Cleanup on June 8th. They will be collecting debris from the sea bed including abandoned fishing nets in which lot of marine species get entangled and die including turtles, fishes and crabs. The garbage that gets washed ashore is only the top of the iceberg of what lies beneath and impacts our marine environment and eventually ourselves.

News Media

The New Indian Express covered the Coastal Cleanup in yesterdays newspaper:

Partners & Sponsors

Event Partner - The Hindu is helping us in creating awareness among a wider audience

Recycle Partner - Earth Recycler Private Limited is a pioneer in providing integrated environmental friendly services, solutions, strongly committed to protecting the environment by improving the communities in which we work and live.

Say No to Plastics Partner - Federal Bank is sponsoring 6000 cloth bags to all volunteers to create awareness against the use of plastic bags

First Aid Partner - Alert We Care is in charge of ERT across all beach zones

Radio Partner - Radio One will be creating awareness on the cause on the FM waves

Organic Partner - Adityaa Agro is sponsoring millet cookies and organic diet drink to part of the volunteers

Participating Groups

IBM India Pvt Ltd, ChennaiV TrustRC OF MNM JEC
HPEnvironmental Foundation of IndiaSaveetha Dental College
Cognizant Technology SolutionsChennai Engg ServicesGovt. Middle School, Kothapurinatham, Puducherry
Vernalis SystemsBhumi ChennaiGeetha Matriculation Hr Sec School
ISGNGnana Deepam TrustMy Master
Spiro HR Management Consultants Pvt LtdBharathi Scout GroupAnanda Marga school
Ramco SystemsMarina Minnals - Chennai RunnersJCI
Ernst & Young FoundationAngels of MarinaMmhss
Computer Sciences Corporation(CSC)VazhaiCentre For Bioinformatics, Pondicherry University
Adityaa AgroChennai Astronomy ClubThiruvalluvar Gurugulam
eBay/PayPal India Pvt LtdF.B. Foundation Pune
Pizza RepublicBhumi Trichi
Shawn Web & Print MediaBhumi Coimbatore
TechdewJIM Scout Group
Access Healthcare ServicesGreen Belt Welfare Society
Bilimoria & AssociateManasika Public Charitable Trust
QualcommGLD Movement
Dhanvin PropertiesMahindra and Mahindra
Hyatt Regency ChennaiGive Smiles
FreshdeskPhotocopier Technician Welfare Association
Quadrant4 Software Solutions(p) LtdSubhas Scout Group
ThomsonReutersGreen and Educational Technologist Foundation
Ponnovi creativesChennai Volunteers
TCSNational Troopers for Conservation of Nature
Federal BankPearl Nature Society
UST GlobalNellai Nature Club
Enzen Technologies Pvt LtdThamirabarani
Wipro CaresEureka Child Foundation
Emerson Process Management Chennai LtdPasumai-Sevai Karangal
HTC Global Services (India) Pvt. Ltd.V R Volunteers & Thozhan



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