Volunteer response to our campaign remains strong in the 4th week crossing the 5500 mark including 700 individuals and 4800 volunteers from 80 Corporates, NGOs, colleges and schools.
Recycle and Reduce
Theme of this years Coastal Cleanup is "Recycle and Reduce".
Chennai has the highest per capita waste generation in the country - a staggering quarter ton per year! Each day our city produces 6000+ metric tonnes of garbage. During last years cleanup we collected 40 tons of garbage from the city beaches. Garbage dumps are overflowing. The impact is huge both on the economy and environment - the cost of collection and transportation of this garbage is huge. The environmental impact around the garbage dumps on the city outskirts is enormous. Burning garbage leads to air pollution and cancer.
Easy solutions to reduce our garbage footprint include source segregation and compost
ing. Around 90% of domestic garbage can be reused. When you go to the grocery store, try to remember to bring reusable bags - say no to polythene bags. All participants of this years Coastal Cleanup will be given a cloth bag which can help each of us save our planet from 1000 plastic bags. This year we are partnering with Earth Recycler to recycle 85% of the garbage collected from the beaches. Volunteers will do first level segregation into 3 categories: glass, plastics and others. Second and third level segregation into 130+ recyclable categories will be done by Earth Recycler significantly reducing the amount of garbage that moves to the garbage dump.
The evening before the cleanup - June 7th - we will be organizing an awareness exhibit at Eliot beach to educate and sensitize the public on the non-use of plastics, source segregation and recycling. Various individuals, NGOs and companies active on these areas will set up a stall to create awareness and showcase products and methods to reduce our garbage.
Beyond Beaches, Beyond Chennai
This year our Cleanup will be extended to 4 lakes around Chennai - Madambakkam, Thalambur, Narayanapuram and Keezhkattalai lakes in collaboration with EFI -Environmental Foundation of India - a green NGO which actively pursues restoration of lakes which are vital water sources for the city and which are increasingly getting encroached due to the ever expanding real estate on the city limits. During the 1st week of June EFI will be performing a street play at various colleges and IT parks to create awareness on the deterioration of our environment.
To take the awareness to the next level this years cleanup is expanding beyond Chennai to 7 other cities in South - Bangalore, Coimbatore, Pondicherry, Trichy, Tirunelvelli, Kanyakumari, Tuticorin through regional NGOs in coordination with the CTC's own green team - Ainthinai and LGOO:
Focus in all locations are beaches, lakes and rivers near the city. The South India wide cleanup has been named operation India Clean Sweep and will expand to include more cities next year. Statistics on total volunteers and garbage collected across South will be published on June 8th to sensitize the public.
The tip of the iceberg
Just like last year the Chennai Dive Club and Temple Adventures from Pondicherry will be diving of the coast of Eliot Beach as part of the Chennai Coastal Cleanup on June 8th. They will be collecting debris from the sea bed including abandoned fishing nets in which lot of marine species get entangled and die including turtles, fishes and crabs. The garbage that gets washed ashore is only the top of the iceberg of what lies beneath and impacts our marine environment and eventually ourselves.
The New Indian Express covered the Coastal Cleanup in yesterdays newspaper:
Partners & Sponsors
Event Partner - The Hindu is helping us in creating awareness among a wider audience
Recycle Partner - Earth Recycler Private Limited is a pioneer in providing integrated environmental friendly services, solutions, strongly committed to protecting the environment by improving the communities in which we work and live.
Say No to Plastics Partner - Federal Bank is sponsoring 6000 cloth bags to all volunteers to create awareness against the use of plastic bags
First Aid Partner - Alert We Care is in charge of ERT across all beach zones
Radio Partner - Radio One will be creating awareness on the cause on the FM waves
Organic Partner - Adityaa Agro is sponsoring millet cookies and organic diet drink to part of the volunteers
|IBM India Pvt Ltd, Chennai||V Trust||RC OF MNM JEC|
|HP||Environmental Foundation of India||Saveetha Dental College|
|Cognizant Technology Solutions||Chennai Engg Services||Govt. Middle School, Kothapurinatham, Puducherry|
|Vernalis Systems||Bhumi Chennai||Geetha Matriculation Hr Sec School|
|ISGN||Gnana Deepam Trust||My Master|
|Spiro HR Management Consultants Pvt Ltd||Bharathi Scout Group||Ananda Marga school|
|Ramco Systems||Marina Minnals - Chennai Runners||JCI|
|Ernst & Young Foundation||Angels of Marina||Mmhss|
|Computer Sciences Corporation(CSC)||Vazhai||Centre For Bioinformatics, Pondicherry University|
|Adityaa Agro||Chennai Astronomy Club||Thiruvalluvar Gurugulam|
|eBay/PayPal India Pvt Ltd||F.B. Foundation Pune|
|Pizza Republic||Bhumi Trichi|
|Shawn Web & Print Media||Bhumi Coimbatore|
|Techdew||JIM Scout Group|
|Access Healthcare Services||Green Belt Welfare Society|
|Bilimoria & Associate||Manasika Public Charitable Trust|
|Dhanvin Properties||Mahindra and Mahindra|
|Hyatt Regency Chennai||Give Smiles|
|Freshdesk||Photocopier Technician Welfare Association|
|Quadrant4 Software Solutions(p) Ltd||Subhas Scout Group|
|ThomsonReuters||Green and Educational Technologist Foundation|
|Ponnovi creatives||Chennai Volunteers|
|TCS||National Troopers for Conservation of Nature|
|Federal Bank||Pearl Nature Society|
|UST Global||Nellai Nature Club|
|Enzen Technologies Pvt Ltd||Thamirabarani|
|Wipro Cares||Eureka Child Foundation|
|Emerson Process Management Chennai Ltd||Pasumai-Sevai Karangal|
|HTC Global Services (India) Pvt. Ltd.||V R Volunteers & Thozhan|
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